Visual identity

Logo

Things that may never be done to the LHV logo. Do not:

distort or bend it
rotate or tilt it
use a colour of your preference
stretch or shrink it
use it with a patterned background
add any effects

There are no size restrictions on the LHV logo. It has been designed to be legible in all sizes. The logo must be left with enough ‘breathing room’, without other elements placed too close to it.

Colours

Base colours

White
#FFFFFF
255 · 255 · 255
0 · 0 · 0 · 0

Grey
#4A4E5A
74 · 78 · 90
72 · 59 · 44 · 38

Black
#222221
34 · 34 · 34
0 · 0 · 0 · 100

Additional colours

#EDC9B2
237 · 201 · 178
0 · 27 · 30 · 0

#CAAEA1
202 · 174 · 161
16 · 33 · 33 · 4

#9D8C8A
157 · 140 · 138
33 · 40 · 35 · 15

#706B73
112 · 107 · 115
54 · 49 · 38 · 25

#4A4E5A
74 · 78 · 90
72 · 59 · 43 · 38

#202C3B
32 · 44 · 59
99 · 75 · 59 · 58

#122E48
18 · 46 · 72
90 · 43 · 0 · 77

#3E5B70
62 · 91 · 112
85 · 51 · 37 · 25

#52757F
82 · 117 · 127
76 · 35 · 39 · 19

#83A7A3
131 · 167 · 163
60 · 19 · 38 · 0

#B6D6CB
182 · 214 · 203
39 · 0 · 25 · 0

#CEE3DE
206 · 227 · 222
27 · 0 · 16 · 0

#E4E3DC
228 · 227 · 220
0 · 0 · 6 · 14

Patterns

Vertical gradient surfaces can be used to form various background patterns, using all additional and auxiliary colours, up to 2 colours at a time.

If possible, the background pattern and logo must be connected.

Typography

The font type plays an important role in the identity of LHV.
LHV is set apart by its combination of the Light and Bold versions of the font family in the designs for its communications materials.

Helvetica Neue UltraLight 100

Helvetica Neue Thin 200

Helvetica Neue Medium 400

Helvetica Neue Bold 600