After seeing Premium advertisements, a fairly natural question arises: is this service actually useful for me? Premium is not a package or an emotional purchase. It is a tool whose value depends on how and at what life stage a person uses it. Therefore, it is worth evaluating Premium without excessive embellishment and instead looking at real-life situations, costs, and benefits.
Premium is designed for people whose finances have reached a point where a merely functional bank account no longer covers all their needs. When life includes travel, saving and collection goals, investing, and other significant financial decisions, both financial gain and the security of having someone thinking along with you become important.
Often, Premium is evaluated through its monthly fee as a standalone expense. In reality, a judgment on the reasonableness of this service can only be made when considering which costs it helps to reduce or what additional income it helps to create.
Significant bonuses when travelling
The most common hesitation concerning Premium is related to the monthly fee. However, many clients discover quite quickly that Premium does not add to their expenses but replaces some of them, such as travel costs.
If a family of four (two adults and two children) goes on a week-long trip to Europe, travel insurance would cost an average of about 580 euros. The total annual monthly fee for Premium is 240 euros – thus, the cost of the service is more than earned back with just one trip. Moreover, the client saves time because they do not have to search for insurance offers and re-issue an insurance contract every time.
The same applies to car rentals. Anyone who has rented a car on a trip knows that comprehensive insurance often adds several hundred euros to the costs. The travel insurance accompanying the Premium card (both debit and credit cards) includes rental car comprehensive insurance, which means direct cost savings. Many clients admit later that this specific benefit was one they were not aware of before getting to know Premium.
When travelling with family, the sense of security is increased by knowing that travel insurance indemnity limits apply to each family member separately. In the event of a travel disruption, this means an indemnity of up to 2,000 euros per person and baggage insurance of up to 1,000 euros per person.
Premium card travel insurance also covers travel disruptions caused by strikes and natural disasters – situations that may not originate from your own trip but can directly affect it. For example, a volcanic eruption in Iceland can disrupt air traffic elsewhere in Europe. This is not a small detail one always thinks about before a trip, but at a critical moment, it matters a great deal.
Premium earns back the monthly fee: discounts, interest, and investment advantages
If a home purchase or exchange is planned, LHV clients receive an initial offer on their home loan application within 24 hours, and home insurance is 20% cheaper for a Premium client. For all LHV clients, early repayment of a loan is free, and a Premium client also has no agreement fee when concluding a home loan agreement.
One aspect’s value should not be underestimated: it is money that earns money. A 1% annual interest rate applies to a Premium client’s current account, and the interest on the Savings Account is always 0.5% higher than the standard price list. Thus, every person has the opportunity to earn back the Premium monthly fee either partially or fully. On the Savings Account, money is not locked or tied to a term, yet it works in the client’s favour at the same time.
Additional value arises with Premium in investing, especially for those whose portfolio is not limited to the Estonian market. For LHV clients, holding Baltic securities is free, and holding foreign securities is free for portfolios up to 500,000 euros. This means that investing does not incur monthly management fees, which in the long run could significantly reduce rates of return.
Transaction fees for foreign securities are lower for a Premium client. If investing is a regular activity, whether through larger transactions or consistent portfolio top-ups, the differences in transaction fees start to play a role over time. Premium helps keep costs under control and leaves more money where it belongs – in investments.
For whom is Premium truly suitable?
In summary, Premium is best suited for a person who travels at least a couple of times a year and rents a car on trips, considers growing their money important, and values personal and fast service. This is exactly why Premium managers always identify a client’s needs before the client chooses the service, so the decision is informed rather than based on emotions.
Many clients say in hindsight that Premium has not made them spend more but helps them spend more wisely. When insurance cover, interest rates, and service are thought through and consolidated at the bank under one service, they no longer need to constantly compare, search, and worry if something has been overlooked.
Premium helps to look at finances as a whole and creates a situation where decisions are not born out of haste or ignorance. This reduces stress and provides a greater sense of control.
Riin Rehemaa, one of the creators of the @thekinkstagram account:
Our family travels a lot and mostly as a family of four, so it is very important for us that travel insurance is always there, at a reasonable price, and with sufficient protection even for more distant trips. In the case of the LHV Premium card, I especially like that one card covers the needs of the entire family: insurance limits apply to each family member individually, not to the card as a whole. It is also convenient that travel insurance does not need to be activated separately: having the card is enough, so it is impossible to forget to get it before going on a trip. And should a claim arise, the help has been fast and the communication human.
Maria-Elisabeth Haava, Premium Manager’s favourite feature:
For Premium Manager Maria-Elisabeth Haava, the most important part of Premium is travel insurance. ‘It is so comprehensive: rental car comprehensive insurance, strikes, and natural disasters are covered by default. In today’s world, this provides great peace of mind,’ she says.
Equally necessary for her is a reliable contact person: a Premium client knows they always have one expert at the bank to turn to if questions arise. ‘Premium service is not just benefits; it is a sense of security,’ Haava adds.
The reasonableness of Premium does not depend on whether it seems expensive or affordable. The important question is whether it creates more value for you than it costs. For many, the answer is yes, especially when looking at Premium as a whole rather than by individual benefits.
Read the Premium value proposition and detailed terms and conditions
